Securing Press Coverage and Media for Horror Con Scotland

About the Project

Developing and managing media outreach for Horror Con Scotland to increase awareness, attract attendees and grow visibility around the event. The project focused on identifying relevant media contacts, building relationships and creating stories that would appeal to press outlets and audiences.

Project Goal

To increase event exposure through targeted media coverage and create awareness across local, national and industry audiences.

Project Features

Media Research & Lead Generation
Researched journalists, publications, podcasts, websites, radio stations and influencers aligned with horror, gaming, entertainment and local events.

Press Release Development
Created engaging press releases and story angles around event announcements, guests, experiences and partnerships.

Outreach & Relationship Building
Managed communications with media contacts and built ongoing relationships with journalists and content creators.

Story & Campaign Planning
Identified opportunities for coverage beyond standard announcements, creating content designed to generate interest and discussion.

Coverage Tracking
Monitored media activity and tracked coverage opportunities and results.

Results / Impact

• Increased visibility across multiple media channels
• Built a database of media contacts and outreach opportunities
• Supported event awareness and audience growth
• Generated ongoing opportunities for future press activity