Building Sponsorship & Partnership Opportunities for Horror Con Scotland
Building Sponsorship & Partnership Opportunities for Horror Con Scotland
About the Project
Developing and managing sponsorship and partnership opportunities for Horror Con Scotland, Scotland’s growing horror convention. The project focused on identifying relevant brands, building relationships and creating partnership opportunities that felt integrated into the event experience rather than traditional advertising.
Project Goal
To secure partnerships that would support event growth while creating valuable experiences for attendees and meaningful exposure for brands.
Project Features
Research & Lead Generation
Researched and sourced hundreds of potential sponsors and partners across gaming, entertainment, lifestyle, fashion, food, technology and creative sectors.
Partnership Strategy
Identified suitable opportunities based on audience fit, event themes and brand alignment.
Outreach & Relationship Building
Created outreach campaigns, managed communications and developed relationships with potential partners.
Sponsorship Package Development
Built sponsorship opportunities ranging from branded experiences and activations to stage partnerships, digital promotion and on-site visibility.
Creative Integration
Focused on partnerships that felt part of the event itself rather than simply placing logos around a venue.
Results / Impact
- Built a large database of potential partners and sponsors
- Developed multiple sponsorship opportunities and event integrations
- Secured collaborations with recognised gaming and horror brands
- Helped support the growth and expansion of Horror Con Scotland
