Bringing Dead by Daylight to Life
Project
Project: Bringing Dead by Daylight to Life at Horror Con Scotland
Client / Partner: Behaviour Interactive / Horror Con Scotland
About the Project
Transforming a popular horror game into a real-world immersive experience at Horror Con Scotland. The goal was to create something that felt like stepping into the game itself – combining live actors, gameplay mechanics, atmosphere and audience interaction to create an experience fans could physically take part in.
Plot
Players entered a live horror environment where they had limited time to complete objectives while avoiding the threat lurking within. Inspired by the tension and pressure of the game, the experience focused on survival, teamwork and creating memorable reactions.
Project Features
Immersive Experience Design
Designed a live experience that translated gameplay mechanics into a physical environment.
Live Actor & Experience Coordination
Coordinated performers, flow and interactions to create a high-energy guest experience.
Audience Engagement
Built an experience that encouraged participation, excitement and social sharing.
Operations & Logistics
Managed planning, layout, queues and practical delivery for a large-scale convention environment.
Partnership & Collaboration
Worked with teams and partners to bring a recognised horror brand into a live event setting.
My Role
- Experience planning and creative development
- Partnership support and coordination
- Event operations and logistics
- Audience journey planning
- Live experience management
Results
One of the most talked-about experiences at the event, creating long queues, strong audience reactions and helping strengthen Horror Con Scotland’s reputation for immersive experiences.
